Frequently asked questions

We track 6 categories: Product & Pricing, AI & Automation, Hiring & Team, Funding & M&A, Content & Distribution, and Market & Regulation. For each competitor, we monitor their pricing pages, changelogs, careers pages, homepage, and integrations pages directly, plus broader web sources.

Klue and Crayon are enterprise tools built for larger teams. Debriefing delivers 6-signal intelligence at lower cost, in a short digest built for fast strategic reads. Google Alerts only catches published news. See the tool comparisons for the detail.

Starter is $80 per month for 3 core competitors and 1 Horizon competitor, with a monthly brief. Growth is $160 for 5 core and 3 Horizon, delivered every two weeks. Portfolio is $320 for 8 core and 5 Horizon, delivered weekly. Enterprise is priced on a call. Yearly billing is 10 months of the monthly price. Seats are unlimited on every plan. The full table is on the pricing page.

We directly monitor competitor websites, pricing, homepage, changelog, careers, integrations, LinkedIn, public web evidence, reviews, funding sources, product communities, and other market surfaces as available.

If competitor moves affect your roadmap, pricing, or positioning, this is built to save research time and surface evidence faster.

Within minutes of signing up. We build your competitor watchlist, run an initial scan across all 6 signal categories, and deliver a comprehensive first debrief.

If a category has no new activity, we say so in one line. The absence of signal can itself be useful, and quiet cycles still add to longitudinal trend context.